Because competitive intelligence involves gathering information about competitors and customers, and because reputation management requires in-depth knowledge of competitors and customers, it makes sense for the collection and understanding of competitive intelligence to help you improve your reputation. As a result, competitive intelligence, which helps a company better know and understand its customers, discovers opportunities to improve its reputation by improving customer satisfaction. The information it collects about customers, business trends, and the competitive landscape gives you information you can use to improve the customer experience. Competitive customer information helps you better understand how to create an exceptional customer experience. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. Every interaction between a customer and a company affects the company’s reputation, and effective online reputation management always focuses on the customer experience. Reputation.com offers a full range of solutions to help companies manage their online reputation, ensuring that customers find, choose and maintain a business. Websites, print publications, industry experts, social media and commercial databases are sources of information about customers’ feelings. This is what you do with this information that affects the bottom line and helps you achieve a good online reputation. Competitive intelligence is the collection and analysis of information that helps you anticipate competitive business activities. Competitive information about your competitors lets you know what they are doing well in terms of products, prices, innovation and other business practices, and where they are performing less well. With these tools, your teams can use current data and knowledge to meet or exceed online reputation improvement goals. If you are committed to building your online reputation in 2020 and beyond, we invite you to download our free guide to start managing your online reputation. The customer experience is closely linked to reputation. With powerful tools in a central control panel, you can make sure you do it all without wasting time, while tracking all the mobile parties involved in reputation management. There’s really no separation between customer satisfaction and reputation.