So I had this fantasy about an SEO company that wasn’t so much about throwing things away as a real digital marketing consultancy: putting business objectives before rankings, putting return on investment before traffic, helping companies use their other channels for SEO and vice versa. Background: When we launched this version of Greenlane Digital Marketing my partner and I left the world of big agencies. Bill Sebald is a founding partner of Greenlane Search Marketing, a 14-year-old company specializing in SEO, strategy and analysis. When you’re ready to start your own marketing journey, Reputation invites you to download our guide “Turn your customers into brand champions”. He is also an associate professor at Jefferson University, where “he” teaches digital marketing strategies, and at Drexel University, where “he” teaches SEO strategies. Rating factors have begun to align more closely with traditional digital marketing tactics and strategies. Much success in search engine marketing adds a creative level to the standard framework. I want someone to send me to meetings after work or to participate in online conversations about digital marketing outside of work hours. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. There are many cases where search marketing, if not taught correctly, can cause many more problems and unnecessary expenses. David Beebe is an expert in creative content, brand marketing and narrative. The company “he” worked for, called GSI Commerce, served e-commerce clients such as Calvin Klein, Petsmart, Toys R Us and about 80 others of the same size. I often hear about unrealistic and demanding customers, and the agency’s management lets the staff take care of themselves. It seems that their first area of activity should be marketing itself. In many large agencies, where the framework offers value to each client on a scale, I began to see it as a lost offer. In 2011, I began to see serious progress in Google’s recognition of a website’s value.