In simple terms, structured data is a form of tagging that is implemented in the code of a website and provides specific information to the search engines of a page, website or company. Google structured data in AMPs, they can improve the appearance of the page in mobile search results, while offering the possibility of appearing in rich results. Don’t forget to run your page or post to Google’s structured data testing tool to check for labeling errors. By improving a search engine’s knowledge of a particular page or site, you can provide users with the information they need to perform a search. If you don’t know how to write markup code, you can use Google’s Structured Data Markup Wizard or JSON-LD Generator to create your code. Remember to follow all of Google’s structured data rules when creating the code for your tagging. Although eight years have passed since the introduction of the data schema, whether due to lack of development capacity or technical knowledge, many well-known brands continue to implement structured data on their websites. It also means that if a company invests in structured data across its entire site, it can benefit from increased and more relevant traffic. In this article, we will examine what structured data is and the benefits it can bring to websites. Needless to say, the world of SEO is becoming increasingly technical, and over the last decade, webmasters, referrers and internal teams have expanded their knowledge and skills to help their websites compete in search engine results pages.