Not only will this help your business stand out from the crowd in Google’s search results, but it will also give you a tool for contacting and communicating with customers. By ensuring that your Google My Business ads are up to date, accurate and complete, it can help you improve the image of your business and your website on Google. Good search engine performance is what helps people find and choose your business. Don’t put your site name on each title label – just the title labels on your home page, info page, contacts page and other general purpose web pages. Your online reputation depends on a number of factors, including your customers’ opinions, social media and your ability to respond to online customer requests. People can’t make a decision and be satisfied with their business if they can’t find it, and “finding” a business starts today on the Internet. If you do not use and optimize your Google My Business advertising, you can leave your money on the table. Join thousands of colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. If you’re ready to improve your online reputation, download our free 5-step guide to improving your online reputation. Easily accessible tools like Google Analytics can help you find out where your SEO efforts are insufficient and where they work best, but you need to use these tools and respond to what the data tells you about your progress. Regular publication of new, original and high-quality content will bring real added value to your website visitors: your customers and potential customers. This is a long-term process that requires monitoring, control and compliance with declared changes in search engine algorithms. Don’t take headings and metadata tags for granted. Your Google My Business ad is one of the most important “ads” that your company can have.