Learning, monitoring and tracking your company’s reputation is the key to managing and building customer relationships. Improving customer service excellence across all retail channels is perhaps the most important step a company can take to improve customer retention. If you’re ready to take action to improve customer retention, click here to learn more about the Reputation.com Actions solution Customer interactions provide huge amounts of data that companies can use to make changes that increase customer loyalty. That’s why it’s important for customer service teams to collect relevant data and for this data to be classified, analyzed, and shared with all relevant departments in order to develop the best plan of action. Successful online surveys can be challenging, but if they are, you can make significant changes that increase customer loyalty. Customer data is filled with meaningful information to improve customer retention. If you want to increase customer loyalty, first correct these seven points to maximize impact. Customer relationship management is the key to customer loyalty. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. A Zendesk study showed that 82% of consumers say they have stopped doing business with a company because of poor customer service. Reward programs are fine, but even the best reward program can’t compensate for inadequate customer relationship management. Customers and markets change, so customer data needs to be tracked over time. Clients are more likely to be convinced with good experiences than with point systems or reward programs. Many non-customer-focused departments benefit from being included in the customer feedback loop.