Best practices for online reputation management are based on the principles of human behaviour on the Internet and search engine optimization tactics. The most effective tactic for online reputation management is therefore to publish valid, reliable and high-quality information that helps inform consumers. The Edelman Trust Barometer shows that 65% of consumers rely more on online search engines when looking for a business. The world of online reputation management excels in stories of tragedies, setbacks and slippery rumours that can destroy entire careers and businesses. But there is one aspect of modern marketing that is potentially more important than any other aspect: online reputation management. If online reputation management was a late idea for reading this article, then these statistics can change your attitude. As for the power of the internet to improve or break your reputation, here are some of the most important statistics on online reputation management. Consumers will understand when companies hire people to write false comments or use other automated, non-organic means to maintain a positive reputation. 2019 Online reputation management statistics [Let’s just leave it at the current state of online reputation management and how you can use these statistics to your advantage. What works in online marketing also works with online reputation management. Let’s look at another BrightLocal survey: 85% of consumers rely on both online reviews and personal recommendations. Online reputation management statistics can be daunting, but they’re not misleading.