If you haven’t taken the big leap in online reputation management yet, it’s a good idea to develop a concrete plan and schedule to maintain consistency. The mistakes made by small businesses in managing their online reputation can cost them their entire business. Create an action plan and be as consistent as possible in managing your online reputation. To meet this challenge, it is important that you invest time, effort and money in the regular management of your online reputation. I hope you have learned from the mistakes small businesses make in managing online reputation now. Although there are many mistakes you can make in your online reputation goals, it is important that you focus on the many good and powerful things you can do to make yourself popular with your target audience. As the race for customer opinions and positive feedback continues, even the biggest brands have been found guilty of posting false positive comments on Yelp, Google Reviews, Facebook and even their websites. Need to find a new shipping method or was it a one-time problem? Is the quality of your product somehow lacking? If so, you must make the bold decision to make changes or risk collapsing your brand. According to a recent BrightLocal survey, more than 90% of consumers seek feedback online before making a purchase. According to Pardot Research, the “authenticity of an organization’s content” plays an important role in the willingness of 80% of consumers to follow and adhere to a brand. When all goes well, it’s easy to switch to autopilot and ignore all the positive feedback your brand receives. Every day there is more to learn about reputation management and, fortunately, it is possible to learn from the many mistakes small businesses make all the time. Be clear, concise and perceptible to your brand. But no matter how much you disagree with the comments you received, or how much you believe a consumer is disconnected from reality, it’s important to take a deep breath and respond as best you can.