Are you having trouble learning how to track brand mentions or efforts online? Did you know that by the end of 2019, the Facebook platform alone was generating 45 billion active users per month? 66% of them say they make similar claims and follow the brands that attract them online. If you’re new to social media, this list of the best ways to track online branding efforts could be useful to you. The most reliable way to assert yourself and thrive online is to monitor negative press, use positive feedback and use social media tools to track brand marketing efforts. You can use Hootsuite to track social comments and mentions about your brand online. Advertising your brand online is an essential part of building your audience and identifying potential customers. To effectively change the way you track your brand’s efforts online, we encourage you to follow our tips and tricks. Search for industry keywords for blog headlines, email campaigns, and any paid media content that pays for online publishing. A company that doesn’t monitor the effectiveness of its online reputation risks losing more than 22% of its revenue because potential customers find negative feedback or bad press online. By regularly monitoring your brand online, you can make adjustments and modifications based on what your audience prefers. However, it is important to remember that these online brand monitoring tools are not an alternative to corporate level tools. The key to getting the most out of social media is to monitor what your audience says about you, your competitors and the industry as a whole. Hootsuite also offers intelligent filtering, monitoring and tracking tools that allow you to keep track of the content you have already shared. Save time because all your social media reviews and analysis are accessible on one platform. This takes social media monitoring to another level and allows you to offer a wide variety of services, features and in-depth studies.