Most content marketers believe that a potential customer wins when they get involved with their brand and make a purchase. When valuable content is shared that helps their target audience or matches their interests, they tend to become more associated with their brand and become loyal customers. Some companies even have brand ambassadors who regularly create content for them and receive benefits in return, such as free products, invitations to product launches or other events. Pius Boachie, founder of DigitiMatic talks about trends in digital marketing: paid voice search, interactive content, TikTok advertising and more. When users create and share content around your brand, search engines are likely to notice you. Video content is a versatile tool for increasing brand awareness and engagement. If you have not used video content in the past, you will miss many opportunities to build your brand. Creating a community around your brand will help you increase brand awareness, promote greater engagement and strengthen your organic SEO. These virtual assistants are able to collect data from customer interactions and give you ideas on how to improve your brand. Delivering an exceptional customer experience can help brands increase lead generation and sales. Major brands have implemented various content marketing strategies. This includes supporting customers and encouraging their buyers to travel to become animators of their brand. Working with social media influencers has become a great way for brands to promote their products and services. A client’s journey begins as soon as a target customer commits to your brand and continues until conversion. With the development of social media platforms such as Instagram, YouTube and Facebook, the game of video content has changed dramatically. The brand builds personal relationships with its customers while continuing to focus on its target audience, sports fans.