According to a survey, 61% of entrepreneurs said it was important to “increase brand awareness”. How many of them understand that search engine optimization is one of the most effective ways to increase brand awareness organically? While we know that Google is big question, and the statistics speak for themselves – with over 40,000 searches per second and about 62. With 19 billion visitors a year, Google is the giant that dominates the Internet. While TikTok, digital RP, voice search and others, even traditional marketing, appear to be a threat to SEO as an industry, in reality they are all cogs in one big marketing engine – and SEO is one of the most important. Although Google sometimes seems to intimidate its customers personally, it actually refines its algorithms so that spam that doesn’t serve its users is less likely to end up in search results. But to confuse the problem, it should be added that the fact that it’s number one in Google’s search results doesn’t mean exactly what it says it’s doing all the time these days. With Google’s semantic technology, which understands the intent of longtailed searches and allows users to “talk” with the technology, and recent reports indicating that more than half of Google’s searches end with zero clicks through Google’s answer boxes, Google Images, Google Maps and other Google objects. TikTok, digital public relations, voice search – in recent years, new terms have been invented and new social networks have emerged. Diversifying and improving SEO techniques is the key to getting customers into a world where they don’t even have to leave a search engine to get what they need. When we look at these statistics in real terms, we think of an industry with a very competitive keyword and a high search volume, for example “cheapace”, search engines that work effectively and efficiently are becoming increasingly important. And at this point in SEO history, Google doesn’t have time to choose the sites it doesn’t like and keep them out of SERPS for no reason.