The widest range of payment methods offers its customers voucher services, online software stores, ticket counters and other services. If you provide your customers with a wide range of payment instruments, create a separate section for bank cards, a separate section for e-money and a separate section for payments through mobile phone operators. The visitor accesses the category page in one of three ways: from the home page, from search, from advertising. If a category has hundreds of articles and there are only 10-20 product records in the adjacent categories, this means that a large section has to be divided into subdivisions or a convenient filter has to be created for the most important features. The left bar is a suitable place not only for product categories, but also for news, promotional items and possibly the best products: the benefits of shopping. The study also revealed that many customers do not understand why they have to register at an online store to buy something, while offline stores do not need to register to make a purchase. Talk to customers in their own language and eliminate refusals at the pick and pay stage, extra burden on the call centre and other consequences of misunderstandings. Since a person’s gaze falls first in the center of the page, it is best to attract “their” attention with a bright thematic image of the main product. Regardless, it should be noted that even payment service providers, let alone shops, often use completely different terms to describe certain “payment reality” phenomena. The buyer should not be distracted by unnecessary information and should not leave the payment method selection page. If the user is redirected to the home page or directory, the links must be correct and functional. Therefore, page 404 should not at least lose a user, but redirect him/her to another useful section of the site. When the visitor has opened the product file, the main thing “he” wants to see here is a good picture, a price, a button to buy. Then we will give you some tips to make the payment method selection page as efficient as possible.