Broken links can disrupt the user’s path, and for search engines it prevents crawlers from linking to parts of the content. Internal links are primarily used to link to parts of the content, and because of Google algorithm, internal links are used to distribute link budgets from one page to another. Orphaned pages, also called “floating pages,” are URLs that are indexed and published but cannot be found by users or search engines via internal links. URL redirection should be avoided as much as possible, as it can increase search engine crawl time, which can cause the site’s URL to jump in the assigned crawl process. Search engines look for functional content when crawling your site to understand the services and products you offer. Redirect loops occur when your browser tells the search engine to redirect to a page, which in turn tells the browser to redirect to another page, which can happen over and over again until you reach the final destination. These problems can generate conflicting signals to search engine crawlers and ultimately confuse a crawler when it comes to indexing your content. We recommend that you familiarize yourself with this document to ensure that you’re writing quality content for your site that meets Google’s search guidelines. Redirecting loops should be avoided at all costs, as they increase crawl time and can send mixed signals to search robots. Google has already pointed out that website speed is a crucial ranking factor, and is part of the algorithm for ranking search engine results. Search engines don’t just look for functional content, but search robots also want to see your competence, quality and trust.