Broken links can interrupt the user’s path and, for search engines, prevent crawlers from linking to parts of the content. Internal links are mainly used to create links to parts of content, and Google algorithm uses internal links to spread link offers from one page to another. Orphaned pages, also called “floating pages”, are URLs that are indexed and published, but which cannot be found by users or search engines through internal links. URL redirecting should be avoided as much as possible because it can increase search engine crawl time, allowing the site’s URL to skip the assigned crawl process. Search engines search for functional content when crawling your site to understand the services and products you offer. Diversion loops occur when your browser tells the search engine to redirect to a page, which in turn tells the browser to redirect to another page, which can happen over and over again until you reach your final destination. These problems can generate conflicting signals for search engine crawlers and ultimately confuse a crawler when it comes to indexing their content. We recommend that you read this document to make sure you write high quality content for your site that meets Google’s search guidelines. Redirect links should be avoided at all costs as they increase creep time and can send mixed signals to search engines. Google has already pointed out that site speed is a crucial ranking factor and is part of the search engine’s ranking algorithm. Search engines not only search for functional content, but search robots also want to see their competence, quality and reliability.