Many small businesses have decided that the only way to stay open and serve customers is to move to online e-commerce, which many businesses will do for the first time. By using this “headless trading” method or by separating the front and back of an e-commerce application, businesses can easily combine their social media marketing and online sales to achieve quick sales and limit friction losses when browsing and buying. At a time when more and more small businesses risk closure due to uncontrollable circumstances, e-commerce offers a viable alternative that, if implemented quickly and decisively, will allow business owners to maintain their operations. E-commerce platforms, such as BigCommerce, have pre-configured functionality and application integrations to ensure that even the most inexperienced sellers can get their business online quickly and provide the tools necessary to grow their business today and for years to come. Given how quickly you need to migrate your store functionality to e-commerce, it is important to prioritize the products you will sell online so that your most profitable and sought-after products are available for purchase when you launch your site. Another option for using social media is to go beyond your marketing efforts and consider using social sales platforms to complement your newly launched online store. Shipping handling and returns can be a major obstacle for many small businesses moving from pure commerce to online trading. Social sales capabilities can help businesses save their customers the time they would otherwise spend surfing websites to find the items that best suit their needs and desires. Consumers not only use social media to find out where they can continue to shop regularly during that time, but are also particularly inclined to support small businesses. Small businesses can take advantage of this unexpected time to explore new sales opportunities and ways to continue serving their customers, something they might not otherwise have had the opportunity to do. If you order yourself, consider using a shipping application like ShipStation, which automates shipping for merchants of all sizes and offers small businesses discounted shipping rates with USPS, UPS and FedEx. “It can be increasingly difficult to get customers online as more and more companies sign up online during this time. So it’s more important than ever to reach customers where they are. However, it is essential that companies communicate extensively about the change in business to ensure that regular customers are aware of the new channel and benefit from the expanded customer base they can now reach. Fortunately, today’s technology allows even the smallest companies to quickly expand their online business, reach a wider audience and integrate all the functionality needed for a complete and seamless online shopping experience. Several factors should be considered when evaluating e-commerce platforms, including cross-platform trading, shipping and fulfillment functions, security measures, and compliance features. It may seem necessary to make all of your store’s products available immediately, but by focusing on the most popular products first, you can begin trading online and then start filling orders as you add additional inventory.