A SEO as optimizing business sites with keywords such as “near home” or other location-based conditions that will help you stand out from customers in your area, or adding your site to Google My Business and various local ads. Checking website content is perhaps the most important step in the entire process, as Google focuses on assessing the value and relevance of information, rather than on the experience of SEO professionals. Even if you are in a local ranking, but your site is not optimized properly, you lose a lot of traffic in the first place and are really vulnerable to update the ranking of any search engine. It is difficult for a local company to successfully browse a website only the first time. A great local SEO campaign starts with a full site overview. Another important reason why a website audit is necessary is that you cannot make a “diagnosis” without a thorough study of “problems”. Usually, website owners who do not follow simple local SEO advice do not work with the most specific and easy to implement target group. They analyze all aspects of your site and report important details such as broken links, bugs, indexing problems, download speeds, etc. Links help crawl Google explore sites while actively influencing your client’s rating. Whether you work with small businesses or multinational online agencies, how you measure and evaluate your initial SEO requirements and website performance will determine your overall results. In addition, the appropriate link structure increases the value of the website for users by allowing them to explore all relevant topics. Competition Analysis: The first step in website testing is competition analysis. According to official statistics, 52.2% of all global website traffic in 2018 will be generated by mobile phones, compared to 50.3% last year.