Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19, evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be published regularly, it is far more likely to be presented to motivated researchers, even with “noisy” research results. Now that the demand for consumer media is so great, thanks to VOCID but you can be sure that all statistics, information, recommendations, media and support calls are up to date. Research is needed not only for discoveries, but also as a real-time channel to provide the most complete insight into how consumers are changing in response to the pandemic. Today, it is particularly important that your content gives consumers the answer or information they expect when they click on your ad or listing. Within the company, there may also be resources available to support a brand with thought leadership content that can be disseminated and promoted around the world. You may find weaknesses, motivations and intentions that will help you not only optimize content, but also make smarter business decisions at all levels. Whether you are a local retailer or a global franchisee, your customers are already using the search function.