AI capabilities to an e-commerce store’s inventory campaign can prevent excess inventory, reduce cash flow and free up space. E-commerce giants like Amazon already allow users to search for the best deals and buy online using spoken instructions. AI has the power to improve the performance of e-commerce sites and advanced retailers are using this technology with great success. When a buyer opens an account on an e-commerce portal, each browser session and transaction generates data. The primary responsibility of e-commerce stores is to secure customer data. IA helps online businesses identify patterns from unstructured datasets and enables them to provide a customized experience. Smooth navigation and product selection ensures that a buyer returns to an e-commerce platform to learn more. Powerful website designers such as Wix provide AI-based design support that allows you to create stores in just 30 minutes. IA-based product recommendations can increase e-commerce revenues by up to 16%. Similarly, AI can also help refine sales forecasts for any e-commerce company.