Search Engine Watch – InternetMarketingNinjas’ Ann Smarty

InternetMarketingNinjas’ Ann Smarty shows hows how you can keep your marketing teams productive in the COVID-19 induced remote working environment. Your marketing teams must be able to work across disciplines to deliver the news on time or prepare for an impending reputation crisis. You want to ensure that your marketing teams continue to work hard even after they break free from their micromanagement routine. With the global forty weighing on us, more and more marketing teams are working from home, away from a well-structured office environment. Because your marketing team works from home, you need to make sure that your messages arrive on time. It’s a lot to handle, but if you make your entire organization aware of the need to support your marketing efforts, you’ll find it’s perfectly feasible. We have long encouraged sensible outbound marketing tactics by rewarding mentions and interactions rather than clicks or numbers of followers. Your marketing teams need to be informed of new prospects arriving, customers leaving, dissatisfied customers, new partnerships, etc. For example, words or followers count as a measure of content creation, or social media marketing success will not be enough. You need time to create content, plan social media updates, prepare blogger assignments, etc. We have a separate virtual room for each team, where we hold daily meetings at the same time each day. Daily news and knowledge about search engine marketing, SEO and paid search. This is especially important for marketing teams that need to be deeply integrated with other departments.

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