Engine Watch Businesses – Companies affected by the crisis

Companies affected by the crisis should try to spend money on strong channels such as research, social media and email. Advertising spending is decreasing in all channels. However, rather than stop spending on advertising, marketers should focus their efforts on stronger channels such as social media, paid search and email. Businesses that want to thrive […]

Engine Watch – AI’s many applications in e-commerce enable

AI’s many applications in e-commerce enable businesses to increase their profits by streamlining and automating decision making, from website design to customer service. With larger product directories and more information, AI language wizards allow customers to use natural language to reduce or eliminate manual effort, making it easier to perform tasks. By integrating deep learning […]

Company A – Companies that have opted to reduce their paid

C has decided to reduce their paid social presence or to take a break together are likely to see not only their paid social traffic decrease, but also their organic social traffic, and if they do not participate in a community management strategy, they may miss an important opportunity to interact with their customers. It […]

Company A – Companies that have opted to reduce their paid

C has decided to increase its presence on paid social networks by 2020. The era of social distance creates a new online behaviour that is the crossroads of paid, earned, shared and clean marketing or the PESO model. To demonstrate the effect of social pay with organic social, let’s take a look at the last […]

Company A – Companies that have opted to reduce their paid

C has decided to reduce their paid social presence or to take a break together are likely to see not only their paid social traffic decrease, but also their organic social traffic, and if they do not participate in a community management strategy, they may miss an important opportunity to interact with their customers. It […]

Ways SEO – Now that consumers are looking for information

Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19, evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be […]

Ways SEO – Now that consumers are looking for information

Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19, evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be […]

Jason Barnard Karina – Karina Tama founder of Senior Care

Karina Tama, founder of Senior Care Clicks, met Jason Barnard, the SERP brand man and keynote speaker, to discuss the challenges of working remotely during COVID19 and exchange some tips. He also avoids interruptions from colleagues who can easily distract him: “I’m in the mood for coffee”, “you can help me”, “it doesn’t look good”, […]

By placing a category discovery banner at the top of the

By placing a category discovery banner at the top of the product page, the brands ensure that visitors do not have to visit the category page only through the navigation menu or through a new search. By optimizing these entry points, brands can not only better connect their search traffic with the products and information […]

Luke Richards – Given that brands are investing

Search engines also allow you to use brands in paid advertising published by legitimate resellers or news sites. In the following example, the Yahoo search engine uses the VRBO brand to redirect traffic. In the following example, the company Joss & Main, a competitor of private brand Restoration Hardware, offers equipment for catering.