Perhaps even more risky for the public perception of the company is the fact that Facebook was blamed for many of the false news stories that circulated during the 2016 election, which many believe may have completely changed the outcome. Matt Gaetz is an initiative that has been applauded by many people who have previously criticized the social media giant for failing to live up to its promises last year to control misinformation and other inappropriate content. After “his” colleague Samantha Marie Ware described Michele as “hell” to work with, other Glee cast members joined them with their own stories. As CNBC and many others have pointed out, Facebook often serves its community members as the “arbiter of truth” in many other ways. In our new series, we’ll look at the news that has been circulating in the media this week and how their reputations have changed, for better or worse, as a result of their reaction to these events. What is the only thing potentially worse for a company than an external reputation crisis? An internal one. Among many other points, in their official statement of October 2019, they pledged to take direct action against misinformation and to “prevent the dissemination of misinformation, including by establishing clearer labels to verify the facts”. It is difficult to estimate the long-term damage this could cause to Facebook, both internally and externally, but both Zuckerberg and Facebook are in hot water. Facebook’s inability to tag or remove this content immediately moved much of the public’s criticism to Facebook. Political action is always risky for celebrities, athletes, and others who are targeted for non-political reasons. Lesson to be learned: An external reputation crisis is often very costly. Lesson: Speak from your heart and trust your instincts when it is clear you are on the right side of the story.