Search engines are computer applications, but they must be able to understand human language so that users can find the information they are looking for. It is impossible to say how important the role of AI is in this area, but search engines certainly use artificial intelligence to improve their ranking algorithms. Choosing the right keywords and following best practices in search engine optimization will continue to be important, but as search engines become more intelligent, relevance and content quality will be the most important ranking factors. Artificial intelligence not only protects search engines from manipulation, but also helps them develop their ranking algorithms. Thanks to these same search engines, I have been able to find very good research that explains how search engines use artificial intelligence. Of course, this was detrimental to the search engines, because the pages that were at the top of the results were not necessarily of the highest quality. You go to your favorite site, type in some keywords and, as if by magic, the search engine searches the entire Internet for the most relevant content. A University of Washington study examined Yandex, the fourth largest search engine in the world, and found that it has some advanced applications for NLP and machine learning. For example, if a result on a search engine ranks third, but has a higher click rate than the previous options, the search engine will learn from this anomaly and take the result to the top. Search engines are designed to help users find what they are looking for. By creating these custom search results, they have increased the click rate by 10%. Search engines are amazing. Write and talk about how merchants can understand, use and control artificial intelligence to increase revenue and reduce costs. To be a little more technical: This particular area of artificial intelligence is about learning ranking algorithms. In some cases, the AI Marketing Institute may have business relationships with these companies, which may include financial compensation, partner compensation, or in-kind contributions for products or services.