How do companies with a strong reputation on the Internet plan and implement their strategies? Despite their efforts, sometimes things happen that threaten their reputation on the Internet. Nike takes not only a balanced approach to customer service, but also a strong, proactive approach to managing your brand’s voice online. In addition to positive feedback on social media, Jet Blue supports your online reputation by providing a website with customer-centric features that support your brand values. The key here is not to reinvent the wheel, but to use what other companies do with online reputation management best practices, and you should see similar results. Below are three examples of companies that have excellent online reputation management practices. Nike is the leader among companies with best reputation practices online. Other companies may want to manage customer service issues separately through their websites. If you look at these brands in general, you will see obvious and unique things to do to avoid the most difficult reputation management issues. From a reputation management perspective, the most important thing when a problem arises is buying a certain level of goodwill that is likely to prevent the customer from returning to their business. This type of site element can make a great contribution to avoid problems that cause reputation issues on the Internet. You know that one of the best ways to avoid online reputation issues is to create a positive reputation right from the start. It is your regular contact with online customers and reflects the type of customer service that you intend to provide. Your activities also support one of the most important goals of an online reputation management program: to improve your reputation and brand credibility. A reputation management company can help you develop unique, tailored solutions to meet your needs. Despite all the challenges that may arise, JetBlue does a great job of serving online customers.