By encouraging positive reviews and sharing positive information about your business, you can build and maintain a good reputation online. The good news is that you can keep your online business brilliantly clean, as long as you avoid embarrassing reputation management mistakes. You can manage your online reputation using a variety of tools, from social media to an assessment and guidance program. Responding to comments and complaints in real time through social media has a huge positive impact on your online reputation. Don’t let this happen to your business: make sure the person responsible for your online presence is experienced, professional and has enough time to devote to maintaining your online reputation. If you want to keep control of your online reputation, it’s essential that you reserve your profile on Google My Business Yelp and others. A negative rating can damage your online reputation, but a negative rating doesn’t hurt as much as you might think. Over time, you will build a true and essentially positive online reputation, which is exactly what you need to succeed. With information flowing so quickly – and the impact of a bad reputation leading to lawsuits and financial ruin – companies are devoting more resources than ever to managing their online reputation. Unfortunately, some companies lack the patience and integrity to take the time to build a solid online reputation. When working with online reputation management, remember to keep things positive. Online reputation management is an area that all business leaders should handle carefully. If you strive to be the best you can be while interacting and building relationships online, you don’t have to worry about making mistakes in managing your reputation. These eight mistakes aren’t the only problems businesses encounter in their online reputation, but they are among the most common and embarrassing. Online reputation management is the ongoing process of creating and maintaining your company’s online image. It is disseminated through social media and local news agencies and contributes to improving your overall reputation.