Post-client data points, such as recurring cases, probability of repeated purchases, CRM data and new customer data on these types of interaction – all this is appreciated when determining how to approach customers differently, including from the point of view of reputation. Senior executives need to be trained and understand how important it is for them to know what digital marketing is, just as they need to know enough about accounting, sales or a number of other disciplines for effective business. These methods are described in my book Digital Marketing CEO Game : The Ultimate Intensive Trajectory and Combat Plan to create high quality B2B and B2C customers. Thomas Donohoy is an author and digital marketing expert who helps companies implement effective strategies to increase profits and market share. In addition to surveys, the customer service and sales teams can provide valuable information and should be included in a data set to determine which marketing activities work best. Ironically, these tactics are inexpensive, easy to develop and generally provide the best return on investment for any digital marketing strategy. We work in the business environment, and one of the most important things in marketing is testing, training, and then adjusting ourselves. Want to raise your reputation online in a smart way? To find out how to do this, download the complete online reputation management and assessment guide. Join thousands of colleagues and get the latest information on reputation management, branding, search engine optimization, customer service and more. Nicholas Scalis is a digital marketing specialist specializing in marketing growth and website optimization. All companies in these markets want to have all their customers in the market, which increases marketing costs when a bidding war begins. Managers need to know that there are several basic tactics that every company in the U.S. should employ if they don’t want new customers – and most of them don’t do any of these things. Many companies do not understand that while their online reputation is important, their online reputation should not be perfect. Secondly, post-visit analysis is needed to see how potential customers are using these contact methods and optimizing their digital presence for greater efficiency. In most cases, economic growth can facilitate digital marketing.