Older people should use digital channels to give future residents a sense of local experience, starting with virtual home visits. The basic need to help loved ones live independently is stronger than ever: 10,000 baby boomers will be in the region by 2030, according to RetirementLiving.com, 10,000 baby boomers will reach retirement age every day. But the VOCID 19 pandemic has changed the way we know and understand retirement provisions. Several centres for the elderly have solved this problem through videoconferencing and even face-to-face meetings with residents and family members, where residents can contact each other through a window. If you need help maximizing the visibility of your facilities, please contact Reputation.com For more advice, see “6 ways to manage a reputation crisis for the elderly” and download our reputation management ebook for the elderly. Prior to the pandemic, older institutions were able to attract potential residents to visit their fantastic facilities. Older facilities responded with stricter virus control protocols including testing, social distancing, hand washing, enhanced disinfection and consistent use of security masks. Pacifica Senior Living takes additional security measures, including a plastic screen to protect residents during visits. Although home closures have been eased in many states, residents are still being monitored. But that’s not all: nursing homes should be the best visual storytellers – that’s the end of it. Sava Senior Care publishes articles on Google My Business that highlight residents’ activities. Visiting the sites allowed potential residents and their adult children to see the surroundings with their own eyes, including the premises, swimming pool, gym, events on the site, etc. In addition, adult children of the most active elderly people are often involved in decisions about caring for the elderly. Unfortunately, OVID-19 has had a significant negative impact on several nursing homes and other long-term care institutions. Virtual visits – video or photo – are an effective tactic to tell digital stories, especially since brands limit the number of non-residents on the site. In this article, I share three important examples of how we adapt to life during a pandemic – and what your institution can do to change over time.